SOUTHWEST PGA AND UNDERPAR ANNOUNCE STRATEGIC PARTNERSHIP
SCOTTSDALE, Ariz. - March 28, 2022 - The Southwest PGA and UnderPar, a golf promotions company specializing in affiliate email marketing, are pleased to announce a strategic partnership for the 2022 season.
“We are thrilled to add UnderPar as a partner of the Southwest Section PGA,” said Michael Miller, Chief Executive Officer of the Southwest Section PGA. “This partnership provides an additional marketing opportunity for our members to promote their facilities increasing both their customer base and revenue at their facilities.”
UnderPar’s partnership with the Southwest PGA focuses on establishing relationships with Section members and facilities through email marketing. UnderPar will also offer the Arizona and Southern Nevada public competitive rates on premier golf properties through their existing email database.
“UnderPar has seen great success working with Arizona and Nevada golf properties over the last four years,” Said Greg Knuth US Director of UnderPar. “We are ready to take our business to the next level in Arizona and Nevada and couldn’t imagine a better partner than the Southwest PGA Section. The Southwest PGA team are a highly organized, take-action group and we are very confident that together we created a win-win relationship where PGA professionals, golf properties and golfers will all see tremendous benefits”
UnderPar will use its reporting software to effectively analyze performance data about marketing components for each facility. Through their existing email databases and marketing efforts, with collaboration with the Southwest PGA, they aim to increase profits for facilities in Arizona and Nevada by introducing their services to Southwest PGA members to enhance their tee sheet revenue.
About the Southwest Section PGA:
The Southwest Section of the PGA of America is a professional organization serving the men and women golf professionals in Arizona and Southern Nevada who are the recognized experts in growing, teaching and managing the game of golf. The Southwest PGA is responsible for the administration of competitive golf tournaments, junior golf programs and events, educational opportunities, support programs and growth of the game initiatives. With over 1219 members and associate members, the Southwest PGA is the fifth largest of the 41 regional entities or Sections that comprise the PGA of America. For more information about the Southwest PGA, visit www.southwestpga.com and on social media at Facebook, Twitter, Instagram and YouTube.
UnderPar offers creative ways for golf properties and resorts to acquire new customers and increase profits. Founded in 2010, UnderPar has facilitated nearly 2,500 promotions for more than 625 resort, public and private golf courses across North America. At UnderPar, their mission is simple: Provide golfers with the opportunity to play premium courses at UnderPar prices. UnderPar.com has generated significant revenue increases for their golf courses partners in Southern California, Florida, Nevada, Arizona, Carolina, and Canada. For more information about UnderPar, visit www.underpar.com.
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