SOUTHWEST PGA WELCOMES STAFF MEMBER BAXTER PARROTT

SCOTTSDALE, Ariz. – April 7, 2023 – The Southwest PGA is pleased to announce the addition of new staff member Baxter Parrott as the Director of Sales and Marketing.

Parrott will be responsible for developing and implementing strategic sales and marketing plans to drive business growth and increase partnership revenue. Working closely with the Southwest PGA team, he will oversee all partnership sales and marketing activities, including activation and fulfillment, market research, product development, advertising, and branding.

"We are thrilled to have Baxter on board as part of the Southwest PGA team," said Bernie Eaton, Executive Director of the Southwest PGA. "Baxter brings a wealth of knowledge and expertise to the role, including innovative ideas and a fresh perspective, and we are confident he will succeed in growing the partnership program for the Southwest PGA."

Born in Newport Beach, Calif., Parrott was raised in Louisville, Ky., until returning to Orange County for his high school years. He graduated from the W.P. Carey School of Business at Arizona State University with a degree in Marketing and Sales in 2019. In 2022, Parrott earned a Masters of Business Administration with an emphasis in marketing from Grand Canyon University in Phoenix.

After graduating from ASU, Parrott took on a marketing and strategic partnerships role with Slamdance Film Festival. He sourced and secured YouTube, Hulu, and Vans as leading sponsors for the '21 festival while leading promotional efforts for films from Oscar-winning directors Steven Soderbergh and Christopher Nolan.

Following his time on the film festival circuit, Parrott continued his career providing marketing strategy for Disney Networks. During his time serving Disney on the FX networks account, he led the execution of cross-platform digital marketing campaigns for FX's top priority titles including It's Always Sunny in Philadelphia and American Horror Story.

Recently, while completing his MBA degree at GCU, Parrott led a team within the International Marketing division at Amazon's Prime Video. The team was tasked with maximizing paid subscriptions for live sports events like Formula 1 Racing and the Copa De Brasil soccer tournament.

Please join us in welcoming Baxter to the Southwest PGA. He can be reached at bparrott@pgahq.com.